There's something unique about our ROLLCii aluminum rims. It's the subtle details that make a big difference, from the special compound to precise heat treatment. We have achieved a great balance of lightness and toughness.No need for flashy decals, because each of ROLLCii rim goes through a meticulous polishing and anodizing process. Our rims speak for themselves with their smooth and impressive surface.If you are looking for a versatile, lightweight, and stiff rim at a reasonable price, this is your best choice.